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seminar surveyer
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Joined: Sep 2010
07-10-2010, 10:41 AM

.ppt   KOTCHA05.ppt (Size: 165.5 KB / Downloads: 106)


-Consumer Buying Behavior refers to the buying behavior of final consumers (individuals & households) who buy goods and
-services for personal consumption.
-Study consumer behavior to answer:
“How do consumers respond to marketing efforts the company might use?”

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